27 is a substance abuse awareness campaign that sheds light on the serious issue in a subtle yet impactful way. Inspired by the 27 Club- a group of approximately 54 musicians who died at 27, mostly due to struggles with addiction- the campaign zeros in on five legendary artists who are members of the club.  By sharing their stories, achievements, and the challenges that ultimately contributed to their untimely deaths, 27 aims to captivate, inform, and provoke thoughtful reflection on the impact of addiction, all while honoring the legacies of these cultural icons.